Email :

Address : Faculty room, Left Block, 7th Floor, IIA / 27 , Action Area II, New town, Kolkata-700160

Room No : Faculty Room No-2

Joined : 08/02/2016

Dr. Sur is currently working as Assistant Professor in Aliah University. He has joined on 08/02/2016.


PhD (Management)

Teaching Experience

Since February 2016 working as Assistant Professor  Aliah University.

Worked as Associate Professor in Institute of Engineering and Management (IEM), Saltlake from November 2015 to January 2016.

From February 2010 to October 2015 worked at Haldia Institute of Technology as Assistant Professor in the School of Management and Social Science.

Industrial Experience

Worked as Branch Service Head (Assistant Manager grade) in Sony India Pvt. Ltd. 

Worked as Assistant Manager in Philips Electronics India Ltd. ( Consumer Life Style division) for the state of Odisha, Jharkhand, and Bihar.

Field of Specialization

Marketing Management, Entrepreneurship Development, Business Analytics.

Courses Taught/Teaching

Marketing Research, Entrepreneurship Development, Sales and Distribution Management, e-Commerce, Retail Management, Consumer Behaviour, Service Marketing.

Research Area

Entrepreneurial Marketing, Management Applications of Data Science, Addressable Advertisement.


Academic Experience- 12 Years

Conference Papers Published

Conference Presentation-9

Journal Papers Published


1. Sur, S., & Ahmed, S.  (2021). Change in the uses pattern of digital banking services by Indian rural MSMEs during demonetization and Covid-19 pandemic-related restrictions, Vilakshan-XIMB Journal of Management, DOI 10.1108/XJM-09-2020-0138. 

2. Sur, S., & Ahmed, S.  (2021). Effects of Demonetization, GST & Covid-19 Pandemic in the Adoption of Digitalization by Rural MSMEs in India, NMIMS Management Review, Vol 29(3), 32-58, 

3. Sur, S., & Ahmed, S.  (2021). Indian Rural MSMEs and their perception towards innovation and creativity in uplifting their business, Acta Universitatis Bohemiae Meridionalis, Vol 24 (3), 119-134, DOI 10.32725/acta.2021.016.   (ABDC-C Category)

4. Sur, S. (2018). Theoretical Review of Growth of E-Commerce in India and the Relevance of E-Commerce in Future Business Sustainability, Abhigyan, XXXVI(3), 41-50.                                           

5. Sur, S., & Ahmed, S.  (2017). Factors responsible for not buying micro Insurance in West Bengal : A literature review on MSME labours. KindlerXVII (1), 212-220.

6. Sur, S., & Gayen, P.  (2017). Will E-Commerce be the Aladdin’s Magic Lamp to Rural Women Entrepreneur?. KindlerXVII (2), 40-48.

7. Sur, S., & Pandey., M. (2015). Interactive Television: Redefining the Way of Television Advertising. PES Business Review,10(1),15-25.

8. Sur, S., & Pandey ,M. (2013). Factors Affecting Consumers’ IPTV Adoption Behavior In India. Asian Journal Of Research In Marketing, 2(4),33-44.

9. Sur, S., & Pandey., M. (2013). Exploring factors affecting the adoption of IPTV: A literature review. International Journal of Advanced Research in Management and Social Sciences,2(2),48-66.

10. Sur, S., & Pandey ,M. (2011). Addressable Advertising: Future of Television advertisement. Advertising Express - IUP Publication, XI(03),41-44.

11. Sur, S., & Pandey ,M. (2010). IPTV Market : Can advertising help it row in India. Calyx-Journal of Business Management, 1(1).

Books Published

Edited book chapter publication: Total - 3

Ph.D. Thesis Guidance

No of Registered candidates- 3

Orientation/Refresher/QIP CourseAttended/Organized

Orientation Program: Completed Orientation Programme from UGC-HRDC Calcutta University. ( Duration- 10th July 2017 to 5th August 2017)

Refresher Course: Completed UGC Sponsored Specific Refresher Course in Commerce from UGC-HRDC Calcutta University ( Duration-26th November 2019 to 9th December 2019)


Conference attended- 9

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