Dr. Samiran Sur Assistant Professor / MANAGEMENT & BUSINESS ADMINISTRATION

Email :

Address : Faculty room, Left Block, 7th Floor, IIA / 27 , Action Area II, Newtown, Kolkata-700156

Phone : 9002519224

Room No : Faculty Room No-2

Joined : 08/02/2016

Dr. Sur is currently working as Assistant Professor in Aliah University. He has joined on 08/02/2016.


  • Awarded Ph.D in Management from IIT(ISM), Dhanbad in the month of December  2013
  • Completed PGDBA (Specialization in Marketing) from Vinod Gupta School of Management, IIT-Kharagpur  in 2009.
  • Passed B.E. (Electronics and Communication Engineering) from North Bengal University in 2003.

Teaching Experience

Since February 2016 working as Assistant Professor  Aliah University.

Worked as Associate Professor in Institute of Engineering and Management (IEM), Saltlake from November 2015 to January 2016.

From February 2010 to October 2015 worked at Haldia Institute of Technology as Assistant Professor in the School of Management and Social Science.

Industrial Experience

Industry Experience- 6 years 6 months

Worked as Branch Service Head (Assistant Manager grade) in Sony India Pvt. Ltd. and Philips Electronics India Ltd. ( Consumer Life Style division) for the state of Odisha, Jharkhand and Bihar.

Field of Specialization

Marketing Management

Courses Taught/Teaching

Marketing Research, Sales and Distribution Management, e-Commerce, Retail Management, Strategic Management and  Industrial Management (for B.Tech)

Research Area

Interactive Advertising, Addressable Advertisement, Women Empowerment through Technology Acceptance.


Industry Experience- 6 Years 6 Months

Academic Experience- 8 Years

Conference Papers Published

Conference Presentation-9

Journal Papers Published

  1. Sur, S. (2018). Theoretical Review of Growth of E-Commerce in India and the Relevance of E-Commerce in Future Business Sustainability, Abhigyan, XX(X), XXX-XXX.


  1. Sur, S., & Ahmed, S.  (2017). Factors responsible for not buying micro Insurance in West Bengal : A literature review on MSME labours. KindlerXVII (1), 212-220.


  1. Sur, S., & Gayen, P.  (2017). Will E-Commerce be the Aladdin’s Magic Lamp to Rural Women Entrepreneur?. KindlerXVII (2), 40-48.


  1. Sur, S., & Pandey., M. (2015). Interactive Television: Redefining the Way of Television Advertising. PES Business Review,10(1),15-25.


  1. Sur, S., & Pandey ,M. (2013). Factors Affecting Consumers’ IPTV Adoption Behavior In India. Asian Journal Of Research In Marketing, 2(4),33-44.


  1. Sur, S., & Pandey., M. (2013). Exploring factors affecting the adoption of IPTV: A literature review. International Journal of Advanced Research in Management and Social Sciences,2(2),48-66.


  1. Sur, S., & Pandey ,M. (2011). Addressable Advertising: Future of Television advertisement. Advertising Express - IUP Publication, XI(03),41-44.


  1. Sur, S., & Pandey ,M. (2010). IPTV Market : Can advertising help it grow in India. Calyx-Journal of Business Management, 1(1).

Books Published

Edited book chapter publication: Total - 3

Ph.D. Thesis Guidance

Registered candidate

Full time- 1

Part time-1

Orientation/Refresher/QIP CourseAttended/Organized

Completed Orientation Programme for UGC-HRDC Calcutta , University.( Duration- 10th July 2017 to 5th August 2017)


Conference attended- 9

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