MANAGEMENT & BUSINESS ADMINISTRATION

Quick View

E-Content

Dr. Arup kumar baksi

Strategic management-II (MS404): grand strategy matrix -

Strategic management-II (MS404): quantitative strategic planning matrix -

Strategic management-II (MS404): strategic alternative choice phases -

Strategic management-II (MS404): space matrix -

Additional reading in strategic management-II (MS404): restructuring & reengineering -

Strategic management-II (MS404): vrio framework

Strategic management-II (MS404): red ocean & blue ocean strategy

Strategic management-II (MS404): portfolio analysis & strategy choice

Strategic management-II (MS404): strategy implementation issues_service profit chain & customer value proposition-

Strategic management-II (MS404): case study-i

Strategic management-II (MS404): case study-II

Strategic management-II (MS404): practice set questions-I

Advertising & sales promotion (MS416): introduction to integrated marketing communication-

Advertising & sales promotion (MS416): source, message & channel factors-

Advertising & sales promotion (MS416): communication process

Advertising & salespromotion (MS416): perspectives on consumer behaviour-

Advertising & sales promotion (MS416): reading materials-

Advertising & sales promotion (MS416): web reference_ad appeals

Advertising & sales promotion (MS416): assignment-I

Advertising & sales promotion (MS416): media planning & strategy

Advertising & sales promotion (MS416): creative strategy-I

Advertising & sales promotion (MS416): creative strategy-II

Advertising & sales promotion (MS416): sales promotion-

Advertising & sales promotion (MS416): pr_publicity_corporate advertising-

Advertising & sales promotion (MS516): personal selling-

Advertising & sales promotion (MS416): measuring promotional effectiveness-

Advertising & sales promotion (MS416): ethics in advertising-

Advertising & sales promotion (MS416): practice set questions-I

New entry Download: strategic management ii (MS404) strategy evaluation-

New entry Canvas link to lecture on strategy evaluation

New entry: advertising & sales promotion (MS416): advertising design and creativity-part-I

New entry: advertising & sales promotion (MS416): advertising and creativity: part-II

New entry:Links to video lectures on canvas platform (advertisng & sales promotion: unit-III & unit-VII)

New entry:Advertising & sales promotion (MS416): handout on advertising & creativity-I

Dr. AYAN MAJUMDAR

MS414 house property

MS414 house property _video_lecture link

MS504_options

MS504_options_video_lecture link-

MS414_income _from_salaries-

MS_504_swapwarrants_convertibles-

MS_504_risk_management_in financial_institutions-

MS_504_options-strategies-greeks

Dr. SOMNATH CHATTERJEE & Dr. ASIMA SARKAR

Basic statistics MS 204-

Basic statistics MS 204

Dr. FURQUAN UDDIN

MS508 industrial marketing

PS332 chapter_v

Dr. KAUSHIK KUNDU

MS 510 organizational change & development lesson 01-

MS 510 organizational change & development lesson 02-

MS 510 organizational change & development lesson 03-

MS 510 concepts models 1

MS510 elements and process 2

Dr. SAMIRAN SUR

MS412_sales & distribution management_key account management

MS302_retail_management_unit_IV-

Mr. ASRAFUL ISLAM

MBCCO3 micro economics

MS306_MM_II

UGMBCCO3_theory of consumer behaviour

GHOLAM SYEDAIN KHAN

MS 509-

MS 304-

MS 304-

MS 509-

MS 509-

MS 509-

Dr. PARVEEN AHMED ALAM

AECC-2: business communication & personality development: instructions-

AECC-2: unit-IV-

AECC-2: unit-V-

Nasreen Nasar

MS310_operations management_II_unit_III_TQM-

MS310_operations management_II_unit_I_workstudy-

MS310operations management _II_unit_II_quality and TQM-

MS310_operations management_II_unit_II_SQC-

All right reserved: Aliah University © 2025

Design & Developed by Keyline