Arup Kumar Baksi has more than 19 years of teaching experience apart from industrial exposure of 4 years. Dr. Baksi specialises in Marketing and his research interest includes Customer Relationship Management (CRM), Marketing Services, Service and Place Branding & Tourism Marketing. Dr. Baksi has joined Aliah University in the month of February, 2016.

Education

PhD, MBA, MSc

ORCID-ID: https://orcid.org/0000-0002-9206-3994

Scopus Author ID: 57197090651

Google Scholar ID: e8kBJiwAAAAJ

Vidwan-ID: 103115

Teaching Experience

19 Years

Industrial Experience

4 Years

Field of Specialization

Marketing Management

Courses Taught/Teaching

Marketing Management, Strategic Management, Entrepreneurship Development, Service Marketing  & Advertising and Branding.

Research Area

Customer Relationship Management; Marketing Services, Service and Place Branding; Tourism Marketing

Experience

More than 20 Years (Industry + Academia)

Conference Papers Published

Papers Presented in National/ International Conference/Seminar: (selective list from last 5 years: 2015-2020)

1. Baksi, A. K. (2020). Social network analysis to identify tourism networks, National Seminar on Paradigms of Development, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati, 1st February, 2020.

2. Baksi, A. K. (2019). Embedding sentiments with rural destination brands: A neuro branding approach for Santiniketan, International Conference on Road Map for the Development of Rural Tourism in and around Birbhum, organised by Visva-Bharati in collaboration with Ministry of Tourism, Govt. of India and Tourism Department, Govt. of West Bengal, 16th-18th November, 2019.

3. Baksi, A. K. (2019). Impact of responsible tourism on quality of life: A study on the community-based tourism in Birbhum, International Conference on Road Map for the Development of Rural Tourism in and around Birbhum, organised by Visva-Bharati in collaboration with Ministry of Tourism, Govt. of India and Tourism Department, Govt. of West Bengal, 16th-18th November, 2019.

4. Baksi, A. K. (2019). Identifying brand elements from shared human sentiments: Analysis of Twitter data using self-organising mapping, International Conference on Responsible Tourism Practices in India: Issues and Challenges, Dept. of Tourism Studies, School of Management, Pondicherry University, 7th-9th December, 2020.

5. Baksi, A. K. (2019). Exploring relationship between controllable metrics and socio-environmental performance indicators in responsible tourism context using temporal causal model, Dept. of Tourism Studies, School of Management, Pondicherry University, 7th-9th December, 2020.

6. Baksi, A. K. (2019). Aligning Human Development Index with Tourism Development Index: A case of India compared to other Developing Nations of Asia, International Conference on Management and Business Practices (ICMBP-2019), organised by Dept. of Management & Business Administration, Aliah University, Kolkata, West Bengal on 16th -17th January, 2019.

7. Baksi, A. K. (2018), Sustainable tourism based on identification of key determinants: A case of measured triangulation, International Conference on Business and Sustainable Development (ICBSD), organised by Faculty of Business Studies, Rajshahi University, Bangladesh on 8th   -9th March, 2018.

8. Baksi, A. K. (2018), Sustainable electronics – A step towards electronic waste, National Seminar on Waste Management of Local Self Government (Municipalities and Panchayats), organised by Palli Samgathana Vibhaga,  Visva Bharati, Sriniketan and Institution of Public Health Engineers (IPHE), Kolkata, India, on 16th -17th March, 2018.

9. Baksi. A. K. (2018). Impact of entrepreneurial skill and competency on business performance: A qualitative study on farm tourism in Birbhum district in West Bengal, National Seminar on Envisioning Skilling, Entrepreneurship and Employability in Hospitality Sector, organised by Faculty of Hospitality and Tourism Management, Siksha O Anusandhan University, Bhubaneswar, Odisha, 16th-17th January, 2018.

10. Baksi, A. K. (2018), Redefining brand-consumer relationship through anthropomorphization: Moderating impacts of self-brand integration & brand attitude, International Conference on 5S –‘Strategy, System and Service for Sustainability and Scalability of Business, organised by School of Management, Dept. of Management Studies, Pondicherry University, on 23rd -24th March, 2018.

11. Baksi, A. K. (2018), Branding in anthropomorphized context: Scale development and validation, International Conference on Management and Business Practices (ICMBP-2018), organised by Dept. of Management & Business Administration, Aliah University, Kolkata, West Bengal on 4th -5th January, 2018.

12. Baksi, A. K. (2017), A causal model assessing impact of relational quality on consumer loyalty with mediation of relationship inertia and switching cost, International Seminar on Contemporary Issues and Challenges in Management, Law and Education, organised by Aligarh Muslim University, Murshidabad Centre, West Bengal on 26th   February, 2017.

13. Baksi, A.K. (2017), Developing TOURZOT: A model explaining zone-of-tolerance in tourism services based on destination atmospherics – International Conference on Management & Business Practices (ICMBP-2017), organised by Dept. of Management & Business Administration, Aliah University, Kolkata, West Bengal.

14. Baksi, A. K. (2016), Manifestation of destination attachment through visual imagery – A case of hybrid cognition using Instagram - International Symposium on Fostering Tourism for Global Peace: Opportunities & Challenges, organised by School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha ‘O’ Anusandhan University in association with International Institute for Peace through Tourism (India Chapter) and Indian Tourism and Hospitality Congress on 1st to 3rd February, 2016.

15. Baksi, A. K. (2016), Development & validation of a scale to measure Craftourism: An enactment of role reversal to boost travel motivation - International Symposium on Fostering Tourism for Global Peace: Opportunities & Challenges, organised by School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha ‘O’ Anusandhan University in association with International Institute for Peace through Tourism (India Chapter) and Indian Tourism and Hospitality Congress on 1st to 3rd February, 2016.

16. Baksi, A.K. (2016), Place attachment using hybrid cognition: A case of using visual imageries as admiration – International Conference on Advances in Tourism, Hospitality & Aviation: Globalviz-a-viz Indian perspective: Vision 2020, organised by Faculty of Hospitality & Tourism, Amity University, Noida, Uttar Pradesh.

17. Baksi, A.K. (2015), Craftourism: A practice of role-reversal to boost travel motivation – 12th National Convention of the Indian Tourism and Hospitality Congress (ITHC): Conference on Strategic Development of Domestic Tourism in India, organised by Institute of Tourism Studies, University of Lucknow, 1st & 2nd November, 2015.

18. Baksi, A.K. (2015), Sustainable tourism in controlling geomorphic hazard: A case of Santiniketan, India at One-day National Seminar on Sustainability of Tourism- Is it a conundrum? organized by Dept. of Tourism and Travel Management, Govt. Arts College, Ooty under sponsorship of Tamil Nadu State Council for Higher Education (TANSCHE) on 20th March, 2015.

Journal Papers Published

Publications in Journal (selective list from last 5 years: 2015-2020)

1. Baksi, A. K. (2020). Identifying destination branding using Twitter data, SCMS Journal of Indian Management, 27(2), 70-81 (Scopus Indexed, CARE-II enlisted). (ISSN: 0973-3167)

2. Baksi, A. K. (2020). Understanding responsible tourism perception by mining twitter data: A sentiment analysis approach, Journal of Tourism, HNBGU, (in press) (ISSN: 0972-7210)

3. Baksi, A. K. and Panda, T. (2018), Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets, Indian Journal of Marketing,  (ISSN: 2456-4133 (online), 49 (6),  7-20, ( Scopus Indexed, CARE-II enlisted]

4. Baksi, A. K. and Panda, T. (2018), Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding, Management Science Letters, 8(11), 1169-1182, doi: 10.5267/j.msl.2018.8.007 (Scopus Indexed, CARE-II enlisted)

5. Baksi, A. K. and Panda, T. (2018), Redefining Brand-consumer relationship through Anthropomorphisation: Moderating Impacts of Self-brand integration and Brand attitude: Personal Care Brands, SCMS Journal of Indian Management, 15 (3), 47-59, (Scopus Indexed, CARE-II enlisted) (ISSN: 0973-3167).

6. Baksi, A. K. (2018), An estimation of zone of tolerance based on destination atmospherics, accepted in Abhigyan, Journal of Fore School of Management, New Delhi, 35 (4), (ISSN: 0970-2385).

7. Gupta, A. & Baksi, A. K. (2018) Impact of Pre Hire Orientation (PHO) on the Quality of Campus Placement: A study on BPS/ BPO Industry’s Service Quality Perspectives, Kindler, 28(1&2) , 250-258, [UGC enlisted – Phase-I, No.: 42831], (ISSN: 0973-0486) .

8. Baksi, A. K. and Aich, A. (2018), Developing a Communication Satisfaction Scale for Internal Marketing in Asian Journal of Management, 9(1), 1-6, .[UGC enlisted: Phase-I, No.:3986] ISSN: 2321-5763 (online), ISSN: 0976-495X (print)

9. Baksi, A. K. (2017), Mapping zone-of-tolerance from destination atmospherics, Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s University, Malaysia, 6 (2), 7-29, (Scopus Indexed, CARE-II enlisted) (ISSN: 2289 -1471).

10. Baksi, A. K. (2017), Craftourism: Development and validation of a scale to measure visitors' behavioural pattern based on identified travel motives, TOURISMOS, 12 (1), , (Scopus Indexed, CARE-II enlisted), [ISSN:1790-8418 (print), ISSN: 1792-6521 (online).

11. Baksi, A. K. and Khawash, N. (2017), The Assessment of Marketing Culture impact on Perceived Service Quality and Destination Loyalty Link: Evidence from West Bengal Tourism, Kindler, 27(1), 177-195, [UGC enlisted – Phase-I, No.: 42831], (ISSN: 0973-0486).

12. Baksi, A. K. (2017), Linking consumer trust, repatronization and advocacy with intervention of perceived service recovery and zone-of-tolerance, Asian Journal of Management, I 8 (2), 324-330. [UGC enlisted: Phase-I, No.:3986], SSN: 2321-5763 (online), ISSN: 0976-495X (print),

13. Baksi, A. K. (2017), Assessing the Impact of Perceived Destination-based Service Quality on Tourist Satisfaction and Destination Loyalty using TOURQUAL Protocol, Asian Journal of Management, 8(3), 688-694. [UGC enlisted: Phase-I, No.:3986] ISSN: 2321-5763 (online), ISSN: 0976-495X (print).

14. Baksi, A. K. (2016), Destination bonding: Hybrid cognition using Instagram, Management Science Letters, 6(1), 31-46, doi: 10.5267/j.msl.2015.12.001, (Scopus Indexed) (ISSN: 1923-9343 (online), ISSN: 1923-9335 (print).

15. Baksi, A. K. (2016), Impact of Craftourism on place attachment: A case of selected craft districts in West Bengal India, South Asian Journal of Tourism and Heritage, 9(2), 27-39. [UGC enlisted] (ISSN: 0974-5432). 

16. Baksi, A. K. (2015), Craftourism: Mediating emotional-bonding with destination and destination loyalty, accepted by Springer - Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s University, Malaysia, (ISSN: 2289 -1471) 4(2), 159-180. (Scopus Indexed)

17. Baksi, A. K. (2015), Moderating effects of CRM performance and automated service quality on relationship inertia, switching cost and zone-of-tolerance: Empirical evidence from Indian banking industry, SCMS Journal of Indian Management, 12 (4), 19-36, [Indexed and abstracted in EBSCO Business Source Complete and in ProQuest databases). (ISSN: 0973-3167).

18. Baksi, A.K. (2015), An empirical study to assess moderating impact of customer-relationship dimensions on service quality perception-tourist satisfaction-destination loyalty link, Singapore Management Journal, , 3(2), 7-42. (ISSN: 2251-239X).

Books Published

Books/ Edited Chapter (selected in last 5 years: 2015-2020)

1. Baksi, A. K. (2019). Perspectives on Rural Tourism: Sustainability Issues and Ethno-Cultural Preservation, Akshar Prakashani, ISBN: 978-81-937922-2-3

2. Baksi, A. K. (2016). Perspectives on service quality enhancement through Customer Relations. Scholars’ Press, Germany, ISBN-13: 978-3-659-84458-4, ISBN-10: 3659844586, EAN: 9783659844584.

3. Baksi. A. K. (2019). Examining Role of Leading Edge Status on Diffusion of Innovation in Indian Rural Markets, Frontiers in Management Research, Allied Publishers, New Delhi (ISBN: 978-93-87997-66-0)

4. Baksi, A. K. (2019), Aligning Human Development with Tourism using Hybrid HDI and Van Der Warden (VdW) Ranking Score, in Resilience Building and Sustainable Development: Indian Perspective, by New Delhi Publishers ( 978-93-88879-11-8 )

5. Baksi, A. K. (2018), Teaching the Teachers: The ICT way, in Teacher Education in the 21st Century: Issues & Concerns, Renu Publishers, New Delhi (ISBN: 978-93-85502-37-8), pp. 117-128

6. Baksi, A. K. (2018), Developing TOURZOT: A model explaining zone-of-tolerance in Tourism services based on destination atmospherics, Exploring New Horizons in Management and Business Practices, Suhrid Publications, Kolkata (ISBN: 978-93-84099-29-9), pp. 39-56.

7. Khawash, N. &Baksi, A. K. (2018), Linking tourism service quality, tourist satisfaction and destination loyalty using Tourist Relationship Management framework, Exploring New Horizons in Management and Business Practices, Suhrid Publications, Kolkata (ISBN: 978-93-84099-29-9), pp. 137-152.

8. Baksi, A. K. (2018), Visual imageries as means of cognitive expression to destination bonding: A case of Instagram application, Exploring New Horizons in Management and Business Practices, Suhrid Publications, Kolkata (ISBN: 978-93-84099-29-9), pp. 201-224.

Ph.D. Thesis Guidance

1. Nibir Khawash, (Registration No.-PhD/Management/Mgnt003/2013), Maulana Abul Kalam Azad University of Technology, West Bengal.

Status: Awarded

Thesis topic: An assessment of Marketing Culture, Service Quality and Destination Loyalty in Tourism Sector in India

2. Amitabha Gupta (Registration No.- MBA162606), Aliah University, Kolkata

Status: Ongoing

Research topic: A Dynamic Model of Relationship Quality For Human Capital Markets: A Study using Recovery Analytics.

Project Works

Research Projects (last 5 years)

1.  Enacted as Principal Investigator in the Collaboartive Research Project on  Perspectives on Rural Tourism: Sustainability Issues and Ethno-Cultural Preservation (2018), sponsored by A. K. dasgupta Centre for Planning and Development, Visva-Bharati. (Completed)

2.   Enacted as Principal Investigator in the Collaboartive Research Project on  Measuring Digital Inclusion in Rural West Bengal: Implications for Sustainable Human Capital development (2019), sponsored by A. K. dasgupta Centre for Planning and Development, Visva-Bharati. (Completed)   

3.  Principal Investigator in the Collaboartive Research Project on  Assessing the Scope in Harnessing Social Innovations in Community-Based Rural-Tourism (CBRT) in Pandemic Environment: A study in the district of Birbhum, West Bengal (2020), sponsored by A. K. dasgupta Centre for Planning and Development, Visva-Bharati. (Ongoing)            

Collaborative Programs

Developed MOOC Module for UGC SWAYAM Portal in 4 quadrants.

Collaborator: National Resource Centre, Hembati Nandan Bahuguna Garhwal University (HNBGU), Uttarakhand.

Name of the MOOC: Tourism and Hospitality Services Management

Name of the Module: Strategies for Tourist Satisfaction

Invited Lectures

Invited  Lecture/ Resource Person (selective list from last 5 years, 2015-2020)

1. Delivered Invited speech as Resource Person on Use of software for qualitative data analysis: Data input, coding, network in the National Workshop on Research Methodology in Social Sciences, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati,  on 6th August, 2019.

2. Delivered Invited speech as Resource Person on Use of software for dual analysis, Data Visualization in the National Workshop on Research Methodology in Social Sciences, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati,  on 7th August, 2019.

3. Delivered Invited speech as Resource Person on Multivariate analysis: PCA, EFA, CFA & Predictive Analysis in the National Workshop on Understanding SPSS & its Application in Research, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati,  on 21st July, 2019.

4. Delivered Invited speech as Resource Person on Implications of E-learning and Use of Content Authoring Tools in the Workshop on MOOCs, E-Content Development & Open Educational Resources, organised by UGC Human Resource Development Centre, The University of Burdwan,  on 22nd  July, 2019.

5. Delivered Invited speech as Resource Person on Implications of E-learning and Use of Instructure Canvas to create and host E-Content in the Workshop on MOOCs, E-Content Development & Open Educational Resources, organised by UGC Human Resource Development Centre, The University of Burdwan,  on 22nd  July, 2019.

6. Delivered Invited speech (2) as Resource Person on Qualitative Data Analysis using Atlas.ti in the National Workshop on Research Methodology in Social Sciences, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati,  on 28th June, 2019.

7. Delivered Invited speech (2) as Resource Person on Using Social Network data and analyzing with Atlas.ti and R, in the National Workshop on Research Methodology in Social Sciences, organised by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati,  on 27th June, 2019.

8. Delivered Invited speech as Resource Person on Launching Courses on SWAYAM, in the National Workshop on Planning & Development of Online Courses, Visva-Bharati,  on 11th February, 2019.

9. Delivered Invited speech as Resource Person on Developing Video & Text Content, in the National Workshop on Planning & Development of Online Courses, Visva-Bharati,  on 8th February, 2019.

10. Delivered Invited speech as Resource Person on Understanding SPSS & its Application in Research, in the National Workshop on Research Methodology, Visva-Bharati,  on 24th November, 2018.

11. Delivered Invited speech as Resource Person on Digital Tourism for Millennials in the National Seminar on Envisioning Skilling, Entrepreneurship and Employability in Hospitality Sector)

12. Delivered Invited lecture as Resource Person on Social medias: Beyond networking in the 106th Orientation Programme

13. Delivered Invited lecture as Resource Person on Issues in research ethics in the 106th Orientation Programme

14. Delivered Keynote speech on Changing face of Branding: Branded content to Anthropomorphism at the National Conference on Recent Advances on Science, Engineering and Management (RASEM-2017) organized by Bengal Institute of Technology and Management (affiliated to Maulana Abul Kalam Azad University of Technology, Kolkata, West Bengal, formerly known as West Bengal University of Technology, Kolkata, West Bengal) on 11th and 12th February, 2017.

15. Delivered a series of Invited lectures on Marketing Research at School of Management, BML Munjal University, Gurgaon from 26th September, 2016 to 29th September, 2016.

16. Delivered a series of Invited lectures on Marketing Research at School of Management, BML Munjal University, Gurgaon from 25th July, 2016 to 29th July, 2016.

17. Delivered Invited Lectures in the Faculty Development Programme on Research Methodology at the School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha from 28th to 30th December, 2015.

18. Delivered Invited talk on Innovation at three day EAC jointly organised by Enterprise Development Institute, West Bengal and Visva Bharati University, Santiniketan at Silpa Sadan, Visva Bharati University, Santiniketan on 12-06-2015.

19. Delivered a series of Invited lectures on Statistics and Business Research Methods at School of Management, BML Munjal University, Gurgaon from 30th January, 2015 to 6th February, 2015.

Membership Of Learned Societies

Membership:

1. Life Member [LM 72708] of Indian Society of Technical Education [ISTE]

2. Professional Member [M-200911540] of All India Management Association [AIMA]

Orientation/Refresher/QIP CourseAttended/Organized

Course Organised:

Enacted as Course Director in ICSSR sponsored 10-day Research Methodology Course (RMC) from 13th to 22nd January, 2020.

Seminar/Conference/Workshop

International Conference Organised:

1. Enacted as Vice-Chairperson in the 1st International Conference on Management and Business Practices (ICMBP) sponsored by Indian Council of Social Science Research, (ICSSR), New Delhi Sponsored on 11th and 12th Januray, 2017.

2. Enacted as Convener in the 2nd International Conference on Management and Business Practices (ICMBP) sponsored by Indian Council of Social Science Research, (ICSSR), New Delhi Sponsored on 4th and 5th Januray, 2018.