info@aliah.ac.in        

Department of  MANAGEMENT & BUSINESS ADMINISTRATION



Dr. Arup Kumar Baksi Associate Professor / MANAGEMENT & BUSINESS ADMINISTRATION

Email : baksi.arup@gmail.com

Address : Central block, 7th floor, Aliah University, IIA/27 , Newtown, Kolkata-700156

Phone : 9434155575

Room No : Faculty room-2,Central block, 7th floor.

Joined : 12/02/2016

 

Arup Kumar Baksi has more than 15 years of teaching experience apart from industrial exposure of 4 years. Dr. 2016.Dr. Baksi specialises in Marketing and his research interest includes Service quality modelling, Customer Relationship Management (CRM) & Strategic Management. Dr. Baksi has joined Aliah University in the month of February,

Education

PhD, MBA, MSc

Teaching Experience

16 Years

Industrial Experience

4 Years

Field of Specialization

Marketing Management

Courses Taught/Teaching

Marketing Management, Strategic Management, Entrepreneurship Development, Service Marketing  & Advertising and Branding.

Research Area

Service Marketing Modeling and CRM.

Experience

20 Years

Conference Papers Published

  

Papers Presented:

  1. Baksi, A.K. (2017), Developing TOURZOT: A model explaining zone-of-tolerance in tourism services based on destination atmospherics – International Conference on Management & Business Practices (ICMBP-2017), organised by Dept. of Management & Business Administration, Aliah University, Kolkata, West Bengal.

 

  1. Baksi, A. K. (2016), Manifestation of destination attachment through visual imagery – A case of hybrid cognition using Instagram - International Symposium on Fostering Tourism for Global Peace: Opportunities & Challenges, organised by School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha ‘O’ Anusandhan University in association with International Institute for Peace through Tourism (India Chapter) and Indian Tourism and Hospitality Congress on 1st to 3rd February, 2016.

 

  1. Baksi, A. K. (2016), Development & validation of a scale to measure Craftourism: An enactment of role reversal to boost travel motivation - International Symposium on Fostering Tourism for Global Peace: Opportunities & Challenges, organised by School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha ‘O’ Anusandhan University in association with International Institute for Peace through Tourism (India Chapter) and Indian Tourism and Hospitality Congress on 1st to 3rd February, 2016.

 

  1. nd & 2st National Convention of the Indian Tourism and Hospitality Congress (ITHC): Conference on Strategic Development of Domestic Tourism in India, organised by Institute of Tourism Studies, University of Lucknow, 1thBaksi, A.K. (2015), Craftourism: A practice of role-reversal to boost travel motivation – 12November, 2015.

 

  1. Baksi, A.K. (2015), Moderating effects of destination-bonding on festival satisfaction and loyalty to festival destination link in International Seminar on Sustaining competitive advantage in service sector – SUCAS-2015 organized by Institute of Business & Computer Studies and School of Hotel Management, Siksha O Anusandhan University, Bhubaneswar on 15th and 16th  May, 2015.

 

  1. Baksi, A.K. (2015), Empirical study to assess the moderating effects of perceived service recovery and zone-of-tolerance on consumer trust, repatronization and advocacy in International Seminar on Sustaining competitive advantage in service sector – SUCAS-2015 organized by Institute of Business & Computer Studies and School of Hotel Management, Siksha O Anusandhan University, Bhubaneswar on 15th and 16th  May, 2015.

 

  1. Baksi, A.K. and Parida, B. B. (2015), Assessment of carrying capacity as an antecedent to sustainability- a case of rural tourism at One-day National Seminar on Sustainability of Tourism- Is it a conundrum? organized by Dept. of Tourism and Travel Management, Govt. Arts College, Ooty under sponsorship of Tamil Nadu State Council for Higher Education (TANSCHE) on 20th March, 2015.

 

  1. Baksi, A.K. (2015), Sustainable tourism in controlling geomorphic hazard: A case of Santiniketan, India at One-day National Seminar on Sustainability of Tourism- Is it a conundrum? organized by Dept. of Tourism and Travel Management, Govt. Arts College, Ooty under sponsorship of Tamil Nadu State Council for Higher Education (TANSCHE) on 20th March, 2015.

 

  1. Baksi, A. K. (2014), Intervening effects of Recovery Zone-of-Tolerance on service recovery-tolerance adequacy gap-service recovery impact link, 1st International Conference On Challenges In Management& Information Technology (CMIT-2014)  organised by Bengal College Of Engineering and Technology (Durgapur) in association with National Institute of Technology, Durgapur, on 10th  January 2014.

 

  1. Baksi, A. K. (2013),  Development and validation of Tourism Relationship Management (TRM) framework, National Conference on Innovations in Tourism and Hospitality Sector in India organised by Dr. Y.S.R. National Institute of Tourism and Hospitality Management, Hyderabad on 25th and 26th October, 2013.

 

  1. Baksi, A. K. (2013), Empirical modeling and mediating effects of recovery zone-of-tolerance (RZOT) on consumer trust, repatronization and advocacy, 7th International Conference on Advanced Computing and Communication Technologies (ICACCT™-2013) in association with INDERSCIENCE Publishers, UK, IETE and Technically Co-sponsored by Computer Society Chapter IEEE, Delhi Section at Asia Pacific Institute of Information Technology SD India, Panipat (Haryana) on 16th November (Saturday) 2013.

 

  1. Baksi, A. K. (2013), Geo-clustering Sikkim as green tourism-zone and its impact on perceived image and behavioural intentions of foreign tourists: Empirical evidence from restaurant practices, Two-day National Seminar on Promotion of International Tourism Circuits in North East India: Prospects, Priorities and Strategic Options, organised by Department of Business Administration, Assam University, Silchar sponsored by Indian Council of Social Science research, New Delhi on 8th & 9th March, 2013.

  

Journal Papers Published

  1. Baksi, A. K. (2015), Craftourism: Mediating emotional-bonding with destination and destination loyalty, accepted by Springer - Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s University, Malaysia, (ISSN: 2289 -1471) Vol.4, Issue.2, pp.                                              
  2. Baksi, A. K. & Parida, B. B. (2013), Impact of green marketing on perceived image and behavioural intentions of consumers: Empirical evidence from restaurant practices, , TOURISMOS, Interdepartmental Program of Postgraduate Studies in Tourism Planning, Policy & Management of the University of the Aegean, Greece [ISSN:1790-8418 (print), ISSN: 1792-6521 (online), Vol.8, Issue 2, pp. 233-258.        
  3. Baksi, A. K. (2013), Moderating impact of Tourism Relationship Management dimensions on tourism service quality, tourist satisfaction and destination loyalty, Decision Science Letters, Growing Science, Ontario, Canada  (ISSN: 1923-9343 (online), ISSN: 1923-9335 (print), Vol.3, No.2, pp.169-186. doi: 10.5267/j.dsl.2013.11.005
  4. Baksi, A. K., Parida, B. B. and Khawash, N. K. (2013), An empirical study to assess moderating impact of CRM dimensions on service quality perception-tourist satisfaction-destination loyalty link, Journal of Hospitality Application and Research, BIT Mesra, [ISSN: 0973-4538], Vol.8, No.1, pp.-3-28.
  5. Baksi, A. K. (2013), Examining the moderating effects of CRM on retail atmospherics-shopping behavior link, Uncertain Supply Chain Management, Growing Science, Ontario, Canada (ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print), Vol.1 , No.3, pp.115-132.
  6. Baksi, A. K. (2016), Destination bonding: Hybrid cognition using Instagram, Management Science Letters, Growing Science, Ontario, Canada,  (ISSN: 1923-9343 (online), ISSN: 1923-9335 (print), Vol.6, Issue-1, pp. 31-46, doi: 10.5267/j.msl.2015.12.001
  7. Baksi, A. K. & Parida, B. B. (2013), Measuring moderating effects of service recovery and CRM on consumer trust, repatronization and advocacy with distributive variation of the same across recovery zone-of-tolerance (RZOT), NMIMS Management Review, Narsee Monjee Institute of Management Studies, Mumbai, India, (ISSN: 0971-1023)Volume XXIII, April-May, 2013, pp.9-32.
  8. Baksi, A. K. & Parida, B. B. (2013), Exploring the moderating effects of relationship inertia and switching cost on CRM performance-customer satisfaction-retention link: Empirical evidence from Indian banking industry, Abhigyan, Journal of Fore School of Management, New Delhi, Vol.30, No.4, 2013 (ISSN: 0970-2385), pp. 13-28.
  9. Baksi, A. K. & Parida, B. B. (2012), Exploring the moderating effects of relationship inertia and switching cost on automated service quality-customer satisfaction-retention link in a CRM ecosystem: Empirical evidence from Indian banking industry, Paradigm, Journal of IMT Ghaziabad, (ISSN:0971-8907), Vol XVI, No.1, pp.51-69.
  10. Baksi, A.K. (2015), An empirical study to assess moderating impact of customer-relationship dimensions on service quality perception-tourist satisfaction-destination loyalty link, Singapore Management Journal, East Asia institute of Management, Singapore [ISSN: 2251-239X], Vol. 3, No.2,pp.7-42.                                                                        
  11. Baksi, A. K. (2014), Development and validation of Tourism Relationship Management (TRM) framework and assessing its impact on tourism service quality, tourist satisfaction and destination loyalty, Journal of Tourism, Centre for Mountain Tourism and Hospitality Studies (CMTHS), HNB Garhwal Central University, Srinagar, India, Vol. 14, no.2, pp.1-21 (ISSN: 0972-7310)
  12. Baksi, A. K. (2014), Destination and Purpose Denominations in Developing Tourist Relationship Management (TRM) Framework, Journal of Tourism and Gastronomy Studies, Gazi University, Faculty of Tourism, Department of Gastronomy and Culinary Arts 06830 Gölbaşı / Ankara, TURKEY (ISSN: 0973-3167), Vol. 1, No.4, pp. 48-57.
  13. Baksi, A. K. (2014), Exploring the relationship between entrepreneurship, innovation and economic progress: A case of India with evidences from GEM data and World Bank enterprise, Journal of Entrepreneurship and Management, (ISSN: 2277-6850), Vol. 3, No.1, pp.1-10.
  14. Baksi, A. K. (2013), Moderating Impact of Perceived Tourist Effectiveness and Green Image on Green Dining Practices-Behavioural Manifestation Link: Empirical evidences from Sikkim, Springer -Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s University, Malaysia, (ISSN: 2289 -1471) [Impact factor-2.01], Vol.2, Issue-2, pp. 1-26.
  15. Baksi, A. K. & Parida, B. B. (2012), A proposed model for sustainable high-performing organizations, Growth (ISSN: 2249-6394) of Steel Authority of India Ltd, Vol.40, No.1, pp.1-9.
  16. Baksi, A. K. (2012), Service quality and its behavioural consequences in CRM environment: A structural loop equation modeling and causal loop diagramming approach, Management Science Letters, Growing Science, Ontario, Canada  (ISSN: 1923-9343 (online), ISSN: 1923-9335 (print), Vol.-2, No.4, pp.1239-1258, doi: 10.5267/j.msl.2012.02.013.
  17. Baksi, A. K. & Parida, B. B. (2011), Service quality and switching behaviours of customers, Management Science Letters, Growing Science, Ontario, Canada,  (ISSN: 1923-9343 (online), ISSN: 1923-9335 (print), Vol.-1, No.4, pp.405-414, doi: 10.5267ij.msl.2011.06.014
  18. Baksi, A.K. (2015), An empirical study to assess moderating impact of customer-relationship dimensions on service quality perception-tourist satisfaction-destination loyalty link, Singapore Management Journal, East Asia institute of Management, Singapore [ISSN: 2251-239X], Vol. 3, No.2, pp. 7-42.
  19. Baksi, A.K. (2014), Moderating impact of recovery-zone-of-tolerance on perceived service recovery-tolerance adequacy gap-perceived recovery impact link, Singapore Management Journal, East Asia institute of Management, Singapore (ISSN: 2251-239X), Vol.3, No.1, pp.56-89.

  20. Baksi, A. K. (2014), Identifying relationship dimensions for tourism, SCMS Journal of Indian Management, SCMS, Cochin, (ISSN: 0973-3167) in Vol. 11, No.1 (January-March, 2014), pp. 81-95.

Books Published

Book/ Edited Book Chapter Published (selected few)

1.Baksi, A. K. (2016). Perspectives on service quality enhancement through Customer Relations. Scholars’ Press, Germany, ISBN-13: 978-3-659-84458-4, ISBN-10: 3659844586, EAN: 9783659844584.

 

2. Baksi, A. K. & Khawash, N. (2014), Intervening effects of Recovery Zone-of-Tolerance on service recovery-tolerance adequacy gap-service recovery impact link, 1st International Conference On “Challenges In Management& Information Technology”(CMIT-2014)  at Bengal College Of Engineering and Technology (Durgapur) in association with NIT, Durgapur, Allied Publisher Pvt. Ltd., New Delhi, (ISBN: 978-81-8424-900-2), pp. 17-24.

 

3. Baksi, A. K. & Parida, B. B. (2012), An empirical study to link CRM initiatives with service quality perception, tourist satisfaction and destination loyalty: A CRM indexing and structural equation modeling approach in UGC-SAP National Seminar on Managing Tourism Business for Sustainable Competitive Advantage organized by Department of Tourism Studies, School of Management, Pondicherry University on 23rd and 24th March, 2012 , Himalaya Publishing House, Mumbai, (ISBN: 978-93-5097-372-1), pp.-279-300.

 

4. Baksi, A. K. (2013), Empirical modeling and mediating effects of recovery-zone-of tolerance (RZOT) on consumer trust, repatronization and advocacy in 7th International Conference on Advanced Computing and Communication Technologies (ICACCT™-2013) in association with INDERSCIENCE Publishers, UK, IETE and Technically Co-sponsored by Computer Society Chapter IEEE, Delhi Section at Asia Pacific Institute of Information Technology SD India, Panipat (Haryana), Excellent Publishing House, New Delhi, (ISBN: 978-93-83083-38-1), pp.264-268.

 

5. Baksi, A. K. & Khawash, N. (2014), Structural Relationship between Destination Image, Tourist Satisfaction and Destination Loyalty: Model development,  National Conference on Recent Advances in Mathematics, Engineering and Management (RAMEM-2014), organised by Bengal Institute of Technology & Management, Santiniketan and sponsored by AICTE-IIPC, BITM, Santiniketan on 22nd and 23rd March, 2014, (ISBN: 978-93-83303-58-8), pp. 260-266.

 

6. Baksi, A. K. & Parida, B. B. (2012), Process and dimensional measurement and impact of Customer Relationship Management on service quality using structural equation modeling: An empirical investigation in Peter F. Drucker memorial 4th National Conference on ‘Opportunities & Challenges of Contemporary and Innovative Management Practices’, organised by Siliguri Institute of Technology, Siliguri, West Bengal on 5th and 6th October, 2012 published in Idealogue@SIT2k12 (ISBN: 978-81924140-3-4), pp. 270-297.

Project Works

Two Research Projects completed of amount Rs. 14.80 lacs funded by All India Council for Technical Education, New Delhi



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